Rick's Cafe

Cliff Bar · Negril West End

Rating: 4.7 / 5

Rick's Cafe has perched on the Negril West End cliffs since 1974 and is the island's defining sunset venue. Five jump platforms, ranging from around 10 to 35 feet above the sea, host a rotating cast of local professional divers who perform through the afternoon — guests can join the lower jumps if they wish. Live reggae kicks in a few hours before sunset, cocktails and a full Caribbean menu are served, and the venue fills to capacity for the sunset slot. Entry is free with a food or drink purchase. The West End Road address is an easy taxi from Seven Mile Beach; arrive well before sundown for a cliff-edge spot.