Rick's Cafe opened on the Negril West End cliffs in 1974 and is the most famous cliff-diving and sunset venue in Jamaica. Five jump points along the cliff platform range from around 10 to 35 feet, and a rotating cast of local professional divers performs daring leaps and back-flips from the highest perch through the afternoon — guests are welcome to join the lower jumps if they wish. Live reggae starts in the late afternoon, cocktails and a full Caribbean menu are served, and the bar fills up for the famous West End sunset. Entry is free with a food or drink purchase; open daily until 10pm.
Rick's Cafe is the iconic cliff-side bar and restaurant on Negril's West End, open since 1974. It's famous for two things: the daily sunset (one of the most photographed in the Caribbean) and the cliff diving spectacle, where local divers jump from heights up to 35 feet into the deep water below.
What to expect
Live reggae bands from afternoon through sunset, drinks at standard tourist prices, food average. The main show is the divers and the sun setting over the Caribbean. Get there by 4:30pm to claim a good spot for sunset; the place fills up. Visitors can jump from the lower 15-foot platform if they want.
Practical info
West End Road, Negril. Open daily from afternoon to late evening. Cash and card. No reservations — first come, first served for the prime cliff-edge tables.
About water sports in Jamaica
Jamaica's coastlines offer some of the best watersports in the Caribbean. Negril is famous for cliff diving at Rick's Cafe and Pirates Cave. Doctor's Cave in Montego Bay is a perfect snorkel beach. The Montego Bay Marine Park has world-class reef diving. Negril Scuba Centre, Resort Divers (Ocho Rios), and Garfield Diving have run trips for decades. Kayak the Black River, paddleboard at Treasure Beach, or jet ski Seven Mile Beach.